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Webinar Session #1 - Keyword
Research Fundamentals (2 hours)
Keyword Research "From
The Ground Up"
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Introduction to keyword research
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How to locate effective keyword
ideas
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Exploring free online keyword services
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How to identify and interpret keyword
trends
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Using 'root words'
to explore profitable keyword niches
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Understanding the 'Keyword Life
Cycle'
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The 3-Step Keyword Research Technique
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Question and answer
Webinar Session #2 - Keyword Research For PPC (2
hours)
How To Choose
Winning Keywords For PPC Campaigns
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How to determine the right keywords for
a product or service for PPC advertising
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Understanding and
implementing the keyword matching
concept
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How to identify negative keywords to
block out untargeted traffic
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Understanding 'expanded matching' and
how it can make or break a PPC campaign
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Importance of lateral keywords
and how to identify profitable lateral
keywords
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How to determine
whether a keyword if profitable before
starting your PPC campaigns
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Question and answer
Webinar Session #3 - Keyword Research For SEO (2
hours)
How
To Choose Targeted Keywords That Rank Highly
In The Search Engines
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How to determine the right keywords for
a product or service for SEO
implementation.
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Mastering long-tail keyword research
and Keyword Effectiveness Index (KEI)
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Understanding
Latent Semantic Indexing and how to
identify related LSI keywords for your
website content.
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The truth about META tags - Should you
worry or not worry about it?
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The 'brain-dead' simple method to ensure
proper on-page keyword placement each
time and every time!
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'Keyword Density myth clarified and
explained
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How to develop an effective SEO keyword
strategy
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Question and answer
Webinar Session #4 - Advanced Keyword Research (2
hours)
'Little Known'
Keyword Research Strategies Revealed For The
FIRST TIME
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'Web 2.0 Keyword Research' revealed for
the first time!
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How to determine EXACT
profitable keywords for any product and
any service
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The internal search keyword strategy
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How to
analyze keyword effectiveness using
Google Analytics
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Question
and answer
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